A sales company in Guizhou, China, has come under fire for forcing employees to eat live mud fish and drink chicken blood for failing to meet their set goals.

News of the extreme punishment employees of a Guizhou construction material store were recently subjected to broke out after a video of the ordeal was leaked online. It showed a man handing out live mud fish from a plastic bucket to about two dozen employees and instructing them to “bite it until it breaks”. The video also shows the poor people drinking a strange liquid reported to be chicken blood, and then grimacing and retching in discussed. Faced with video evidence, a spokesperson for the company admitted that the event took place, but claimed that employees volunteered to take part…

A representative of the construction material super-store told Chinese newspaper Beijing News that the incident did indeed take place on August 4 and involved about 20 employees who had failed to meet their sales quotas. However, he emphasized that employees volunteered to eat live fish and drink chicken blood, as a form of motivation to do better in the future.

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