Tetsuya, an 84-year-old retired chemistry teacher with no real interest in fashion, managed to become somewhat of a style icon after letting his grandson dress him up for a photo shoot.

It all started last month, when Naoya Kudo went home to Akita Prefecture to visit his grandfather, Tetsuya, during Japan’s Golden Week holiday. During their reunion, Naoya asked his grandfather if he’d be willing to model some fresh designer clothes for a couple of offbeat fashion photo shoots, and the 84-year-old accepted. It gave them a chance to spend some quality time together and have some pure unadulterated fun, but none of them imagined the results of their photo shoots would become a social media success story.

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